Mom reading Sunrise to Sunrise NICU memory book with toddler playing in background
Mom reading Sunrise to Sunrise NICU memory book with toddler playing in background

Every NICU story deserves to be kept.

The first NICU-specific baby memory book, created by a NICU mom who searched for one and couldn't find it. Every page holds space for the moments other baby books miss.

One Sunrise at a Time ☼ One Sunrise at a Time ☼ One Sunrise at a Time ☼ One Sunrise at a Time ☼ One Sunrise at a Time ☼ One Sunrise at a Time ☼ One Sunrise at a Time ☼ One Sunrise at a Time ☼ One Sunrise at a Time ☼ One Sunrise at a Time ☼
Woman holding open Sunrise to Sunrise keepsake book showing Your NICU Journey Begins page with newborn baby photo in hospital bassinet
Woman holding open Sunrise to Sunrise keepsake book showing Your NICU Journey Begins page with newborn baby photo in hospital bassinet

Made by a mom who lived it.

When Dr. Lauren Nelson's daughter Harper spent 51 days in the NICU, she searched for a baby book that fit their journey. The one from her baby shower had pages she could never fill out, and nothing existed for the milestones that actually mattered in that room. So she made it herself. Every page exists because a NICU mother wished it did. And in every book, you'll find a little ladybug, a quiet reminder of the girl who inspired it all.

Made for this journey.

Milestone prompts written for the NICU, not adapted to it.

A gift that says I see you.

or friends and family who want to show up for someone in the hardest season.

Every story honored.

Pages for coming home, and pages for goodbye, because both deserve to be kept.

Mom and toddler reading Sunrise to Sunrise NICU memory book together on couch
Sunrise to Sunrise NICU baby memory book displayed with stuffed animals and flowers on neutral nursery shelf

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We offer wholesale pricing for hospitals, nonprofits, gift shops, and organizations that support NICU families.

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FAQs

Shipping, care instructions, and more. If you've got a question, our FAQs page is your best bet.

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